Sarah Byrkit

As a Principal at DrivePath Advisors, Sarah Byrkit help clients navigate the complex and evolving landscape of reputation marketing communications. With over 16 years of experience in integrated marketing communications, she has led global teams and delivered successful campaigns for Fortune 500 clients across various industries, such as energy, automotive, and defense.

Her competencies include digital and social media strategy and execution, influencer outreach, marketing intelligence, and consumer trends. She uses these skills to create and distribute compelling content that resonates with hard-to-reach audiences, such as business leaders, investors, policy makers, and employees. She drives organizational, cultural, and editorial change management, and facilitate the integration of decentralized teams through center of excellence models. Her mission is to advance clients' brand positioning, impact, and experience, and to foster a collaborative and diverse team culture.

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